Friday, October 27, 2006

Authorship: Important Tips (Part 2)

From a previous entry, we can conclude the purpose of ‘writing’ is to ‘convey’ meaning. However, the author has one more job and that is to consider the audience. The reader does not care about the audience (others reading the same story) but only about his/her personal experience. However, the author must attempt to convey the same meaning to different audiences.

We can describe 2 different ‘types’ of readers that an author should consider:

Reader A) This is a reader who cannot grasp meaning (or has a hard time grasping) the meaning in a document that has spelling/grammar errors. This personality must read each word one at a time in a linear sequence to grasp meaning. ‘A’ type readers may have a greater ability to recall specific facts of a document or article. They can easily find and correct spelling and grammar errors as such errors are hindering the readers ability to grasp the meaning. ‘Reader A’ believes that a document with spelling errors is useless because all the errors must be corrected before the document can make any sense. It may be rather difficult for a ‘Reader A’ to read any type of draft document and comment on the meaning/message. ‘Reader A’ wants a final cleaned-up document before he/she can begin to comment effectively.

Reader B) This is a reader who does not read each word one at a time. If fact, Reader B) tends to ‘make up words’ that are not even in the text. The meaning behind the message is still grasped but specific details may not be recalled. Reader ‘B’s tends to be only concerned with the meaning. At the extreme side they do not even ‘see the words’. When reading aloud, a ‘Reader B’ may sound clearer and words may flow smoothly because they are paraphrased words and have a more natural sounding tone. Reader ‘B’s do not care much about spelling or grammar mistakes, and tend to believe that to sit down and look for mistakes is a ‘waste of time’.

Can we say that any one type of reader is better? Probably not, like most things, both views can be placed on a continuum such that:

Figure 1: Reader A vs Reader B

Probably, the best spot is somewhere in the middle of both extremes. However we can then reach the following conclusions:

Extreme Reader ‘A’ cannot stand reading documents created by Extreme Reader ‘B’

Extreme Reader ‘A’ can easily read and understand documents authored by another Extreme Reader ‘A’

Extreme Reader ‘B’ can easily read and understand documents authored by either an Extreme Reader ‘A’

and Extreme Reader ‘B’. We can call an Extreme Reader B the ‘Universal Reader’

An Extreme Reader ‘A’ can easily write documents that can be understood by either an ‘Extreme Reader ‘A’ or an Extreme Reader ‘B’. We can call the Extreme Reader A the ‘Universal Author’

A document authored by a ‘ Reader B’ must pass the document through a ‘Reader A’ for proof reading before it can be read by an ‘Extreme Reader A’.

In his book, ‘From Good to Great’ author Jim Collins suggests that one of the inherit qualities of ‘Level 5 Leadership’ is the ability place the ‘right people in the right seats’ and then figure out where everyone is going. We can apply this concept here by ensuring that if a ‘Reader B’ is authoring we have a system that ensures that the document always goes through a ‘Reader A’ before being released to the ‘masses’. Since I believe myself to be a ‘Reader B’ I am happy with our solution to pass documents to a specified ‘Reader A’ for review before going to one more ‘Reader A’. In fact, I expect it.

Other Possible Theories/Conclusions:

A ‘Extreme Reader A’ may believe that only ‘Reader A’s’ read/write well and that ‘Reader B’s are flawed. They may believe that the ‘best’ option is to be a ‘Reader A’ and cannot comprehend what it is like to be a ‘Reader B’.

Similarly, a ‘Extreme Reader ‘B’ may believe that being a ‘Reader B’ is best and that ‘Reader A’s waste too much time with spelling/grammar concerns. From a ‘Reader B’s point of view such efforts to correct spelling/grammar are a waste of time and that they should not ‘choose’ to spend their time correcting such mistakes. They may fail to realize that the ability for a ‘Reader A’ to understand a document requires the document to be free of spelling/grammar problems and it is not a choice so much as a necessity for the ‘Reader A’

I believe a deeper examination would actually reduce ‘Reader A’s and Reader B’s to completely different thought patterns but proving such a theory would go beyond the scope of this document.

I believe we can however reduce this theory back to the common equation:

“E + R = OS”. (Event + Response = Outcome and Solutions) (ie: The EROS Equation). The EROS equation is often used in the theory of interpersonal relationships. A summary of this can be found in the artcicle “Individual Quality - The EROS Equation

But what does EROS mean for spelling and grammar? Well let’s remember that an ‘Extreme Reader A’ can be frustrated reading the work of an ‘Extreme Reader B’. The more ‘extreme’ the reader the more frustrated the reader will be.

The document itself with spelling/grammar errors is the Event (E), the frustration of the reader is the response (R). The outcome is a document, which has a lot of spelling/grammar correction, but no real input on the content of the draft itself (OS). The goal of this document thus far is to create that ‘paradigm’ shift. To show the reader that the response ‘R’ (frustration) is not caused by ‘Reader B’ but is actually ‘Reader B’s automatic reaction to the event’.

The author’s RESPONSE-ability is to provide a draft document and get input/comments on the meaning of the message.

The reader’s RESPONSE-ability is to provide meaningful input on the draft document for incorporation into a final document.

If the reader is a ‘Reader A’ then it should first pass through a buffer reader (proof-read) to maximize effectiveness.

If the reader is a ‘Reader A’ and the author is ‘Reader B’. There are 2 probable consequences:

A) Reader A may be frustrated and annoyed (However the cause exists within Reader ‘A’s response ‘R’. It is not because of the author

B) The document itself may not get the best input it deserves to ‘Reader A’s inherent desire to focus in on and correct spelling/grammar.

In Summary:

The senders RESPONSE-ability is to provide a communication that delivers a clear direct message toward a goal. If the receiver provides feedback to clarify the communication, the senders is RESPONSE-ability is to rephrase the response to clarify the miscommunication

The receivers RESPONSE-ability is to choose a response to the sent message that meets the need of the goal. If the receiver’s automatic response is negative, the receiver can choose to provide feedback to confirm the message sent.

If we do not choose our response, but instead let follow our automatic response we may forever be stuck in an endless loop of frustration and anger.

Related Reading

Tuesday, October 24, 2006

Authorship: The Discovery (Part 1)

I have known for a long time that I continue to make spelling mistakes and continue to miss these mistakes over and over when proof reading.  Although I often use my computer’s built-in spell checker, it does not find the mistakes either.  Normally, the word is spelt correctly but it is the wrong word. For example I may type ‘thing’ instead of ‘think’, or ‘be’ instead of ‘me’. The spell checker recognizes both as correct.

 

My first attempt at solving this problem was to simply print the document, and read it specifically looking for such areas to correct.  This attempt was met however in vain, though I sometimes caught a few mistakes I often made more when attempting to fix them in the original document.  The problem eluded me for sometime One day, I was reading aloud a story (one of Grimm’s fairy tales I think) to my wife. I believe I read aloud fairly well, in fact I have had praise from many teachers in school.  However, my wife pointed out something as she was reading along with me.  After reading one particular paragraph she looked at me was rather surprised. She proceeded to explain that I had missed several of the words in the paragraph and had substituted the words with my own words.  We both agreed that what I ‘read’ and what was ‘written’ essentially conveyed the same message.  Nonetheless, I had not ‘read’ what was actually on the paper. 

 

In effect what I had done was to a) pre-read the paragraph to myself, b) paraphrase the paragraph in my own words and c) speak the paraphrased paragraph.  The strange thing was that I seem to have had no idea of my action. In my mind I had simply read what was on the paper.  In addition, my wife could point out several errors in punctuation or duplicate words (I guess the editor missed them) in the story we were reading together.  I was somehow oblivious to such things. I found this intriguing and decided investigate further and find an explanation. 

 

It didn’t take me long to realize that when reading not only was I paraphrasing paragraphs but I wasn’t even reading them in the right order.  I would read about the first 2 sentences of the first paragraph on the page then I would read the last paragraph on the page, then I would read the middle.  Somehow, my mind would then reconstruct the story in sequence and I would move on to the next page a second time.  In fact, the only time I was confused was when I missed page by accident.  I would have to turn back and read the page a second time. I could easily tell someone what the story was about, paraphrase the plot and who the characters were (at least the one’s whose names I could pronounce). Still it seemed I was reading in a rather abnormal way.

 

I was determined to correct this ‘flaw’. I took my time and began to read every word in sequence starting at the top and continuing to the bottom. I found this to be a horribly painful experience. Now I could not understand what was going on in the story.  I would have to re-read the paragraph several times and still had great difficulty grasping the meaning beyond the words. It was all very frustrating because all I really cared about was the meaning and not the words themselves. I reached the conclusion that if the meaning is more important then the words does it really does not matter how I read the story?

 

After searching the Internet a bit, I discovered several puzzles that I remembered from school.  In one example a word was duplicated ‘the’ and students are asked to read the sentence aloud. It is common that   students miss the extra ‘the’ because their brain ignores it.  In another test, whole letters are missing from words and the student is asked to read the sentence. Although, the student realizes the letters are missing they usually have no trouble reading the sentence without the missing letters.  So several people may miss information and still find meaning.  This seemed related to my situation but I had no conscious awareness of what was happening.. At this point I arrived at the following conclusions about myself.

 

a)      To a certain degree, it makes no difference how the sentences are really arranged. Spelling and grammar do not seem important to a story. I can still grasp meaning and often I do not even notice errors or omission of information, I simply fill in the missing information myself and do not even ‘see’ the error.

 

b)   One ‘consequence’ is that although I can grasp the ‘meaning’. I cannot easily recall specific details of facts.  This means that if say the sentence states ‘Wait 10 minutes’, I will rephrase as ‘Wait a little while’ and when it comes time for the waiting, I will have to re-find the instruction to re-read the exact time.

 

Now, when I ‘proof-read’ what I am really doing is pre-reading, getting the meaning, and then deciding if the meaning I read matches with what I intended to say. If not I rewrite the text to try and make the document more clear.  At no point do I actually ‘see any spelling’ errors.

 

So if the purpose of reading is to grasp a meaning, and I am grasping the correct meaning then I can conclude that my methodology, however different from the norm, is still sound.

 

 However how does this apply to the purpose of writing? This I will explore this topic further in another blog entry

 

Related Reading

 

 

 

 

Monday, October 16, 2006

How to Influence others to increase your website traffic.

Okay, you spend weeks (or months) setting up a beautiful website, you include all the latest features, include lots of How-To's, a FAQ, everything you can imagine. You think your finished, and you just have to sit back and wait..but you get NO TRAFFIC and are feeling disappointed and don't know what to do.
 
Sound familiar?
 
There are literally hundreds of sites, tutorials, "spam" pages to explain to you how to increase traffic to your website.  Many of these ideas are excellent and I have listed my Top 10 ideas below. However, don't be fooled that it is an "easy turnkey solution". I have learned from experience that it takes a lot of time, energy, and patience to get your website, blog entry, or article noticed by others. Often it takes more of your time (and money) to get a just few more visits to your site The time you spend may get you a 'few extra clicks' but is nowhere near enough to keep you dedicated to the task at hand. Many articles I have read state statistics that 75 - 99% of all websites fail within the first few months because they fail to generate any significant traffic, and basically they 'give up' and stop trying. Google (Blogger.com) recently reported most blogs run from their site have a subscription rate of only one (1).
 
So what can you do?...the answer is fairly simple to explain, but not always easy to deploy.  Whenever you are presented with "the problem" of where to find the time to generate traffic, you also have "the opportunity" to DELEGATE !. The more you can get others to promote your site for you, the less time you have to spend promoting it yourself. The added benefit, is high quality, qualified, interested traffic because those doing the promotion have a vested interest just like you.
 
Of course, most of these services cost money, as a trade-off for your time, and you will probably want a cost-benefit analysis, to ensure the endeavour is worth it. I have compiled here is a list of 'free' services that will work for you, and can help keep you on track without using up your entire day. Please enjoy
 

Top 10 Ways to GET OTHERS to increase your website traffic.

  1. Use www.articleswap.biz. The features here are almost too numerous to mention. With one article or permalink submission these folks take care of most of the work for you - for FREE. SEO, posting comments in blogs that refer to your site, posting answers to forums, newsgroups linking to your article where relevant. This is not an automated SPAM service, it is manual people working for you, and they works hard. All they ask is that you help advertise them (like writing articles like this), and they will do their best to advertise and get your site noticed.

  2. Post Comments at sites you are interested in other people's blogs, and add the blogs you like to your blogroll.

  3. Submit your permalinks to a BlogCarnival, or run a blog carnvial of your own.

  4. Be sure your listed and being shared in the major 'social' sites like del.icio.us, technorati, myspace, digg, BoingBoing, etc.

  5. Be sure your website loading time is fast. Have someone look at your site and suggest 'optimization' to make sure it loads as fast as possible. A good free site is  Web Page Analyzer

  6. Visit DeanHunt.com. He does some very interesting marketing experiment's all the time, it's a good read

  7. Try blog/traffic exchanges like blogmad.net and blogexplosion.com Note, however, these links may not be quality links, so be sure to have a special page for these sites that includes a 'Call to Action' that the audience will see and eventually act on. Check out an example here: ArticleSwap.biz Marketing Teaser.

  8. Check out Performancing Website for professional bloggers.

  9. Use blogswap exchanges (BlogLinker,BlogLines, BlogAnnounce, BlogSwap.org). You spend a minute putting a little javascript on your page, and you get visibility of lots of other sites.

  10. Create lists and 'how-to's like this one and submit them to 'article sites' that accept them like goarticles.com, ezinearticles.com, smartcontent.info ...Some services like (Site Pro News) may use your article in one of their newsletters and distribute your message (and marketing) to a wide audience.

Hope you find these useful !, Please Leave a comment at my blog and let me know how it goes.. Don't Give Up ! Remember, when your too busy - Delegate..Delegate...Delegate !