King Cole caught me

I love tea, and I would have to say my favorite orange pekoe brand would be King Cole. Unfortuantly, it is also often the most expensive, so I don't buy it very often.

Every once in a while, King Cole runs a promotion, called the "King Cole Cup of Cash". Very similar to other promotions. You buy their tea, and inside the box is a ballot which you send off to be entered into various weekly draws. Each week, they spin a wheel to reveal the prize and award it to a randomly selected entry.

The last few times they did this, I bought spent the extra $ and bought the tea. However, this last time, I didn't even send in the entry form. This got me to thinking.

Here is a promotion, that sucessfully had me buy a brand I like, but otherwise would not have bought because of the cost, that I bought to enter a contest, that I didn't even bother to enter !

Let's assume that King Cole, does not intend on loosing any money for this campaign. To do this they simply have to bring in 'X' new customers attracted to the campaign to cover the 'Y' dollars they will give away within the promotion period..and Lets suppose only a fraction of those actual enter the contest..seems like a pretty good deal for King Cole right?

...and roll-up the rim to win works the same way right? How many 'new' customers are brought in during the promotion period.

What a concept.

By the way, most contests of this nature, can be entered with no purchase required. So you don't have to actually buy the product to enter the contest, you usually just have to send a request to headquarters and then will send you an entry form (or an empty cup, in the case of roll up the rim to win)