Sunday, April 27, 2008

A new kind of paid blogging


Today, pay per post type systems are facing a rather big dilema. In the past, many of these systems relied on google page rank. A little green bar, which google itself, admits has nothing to do with where a search result appears on its pages.

Regardless, however, many systems have been based on selling advertising, website domain names, and links based on this little green bar. Recent changes by google, are now showing a smaller PR to sites that are known to be involved in selling links in exchange for cash.

Why has Google done this? If you ask them, their official response, is that paid linking/blogging systems harm the integrity of search for their millions of users. Perhaps they do have a point. If you want my opinion, it is because that little green bar called PageRank. It's Google's little green bar and they can do whatever with it they want, and what they don't want is people trying to make money off it.

Now introduce SocialSpark - finally a paid posting system with true search engine freedom. Now our postings are not tied to google page rank. They allow very search engine friendly listings using "nofollow" tags.

As a blogger this is great, it means that I can blog open and honestly, still disclose my advertiser, and not be tied to google juice.

As an advertiser, I can be assured of good quality postings from bloggers, and easily target traffic to blogs that have similar interests as I do. I can solicit open feedback and opinions on my product, website or service. And with RealRank, I have a true representation of what the blogger can offer me in terms of quality and traffic.

But SocialSpark is actually much more, and contains many features common to other popular social networking sites, I can make friends with other bloggers, and we can blog about each others sites back and forth. One of the things that impresses me most is the quirky sense of humor built into the site, which seems to match with my own sense of humor, and keeps me interested and motivated. Just check out there "not found" message as an example.


Sponsored by SocialSpark

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